01
项目背景 | background
02
项目概况 | Overview
诞生于1996年的 DrBrown’s,
凭借着过硬的产品品质及长虹口碑走过了25年历程。
为巩固品牌发展势头,品牌逐渐步入中国市场。
03
双IP档案册 | Description
我们围绕品牌核心定位关键词:「科学 健康 喂哺」
以布朗博士为原型,导入“小布”、“朗朗” 双IP形式,
「 专业 + 亲和 」双重属性,塑造出丰富的品牌形象。
并为(DrBrown’s)注入全新活力。
✶ 权威国际品牌打入国内市场的新生换代
「科学喂哺」独特显性是布朗博士在IP市场上的机会点。
拥有「医学博士」头衔的科研类品牌,
天生就带着严肃、冰冷、专业的气质。
我们找到一个卖萌的动物形象可以软化品牌的坚硬度,
更加深其背后「 科学健康 」的强烈符号学意义。
04
IP形象设计 | Image design
我们从小布和朗朗的形象主特征-头部进行提炼,
利用几何图形化标志更便于识别和符号化打造。
同时对IP角色身材比例五官等细节进行优化处理,
色系搭配上根据其IP角色属性,进行潘通色系规划。
另IP角色身体趋于一体化设计,方便未来产品化。
小布博士
▼
郎朗宝宝
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辅助图形应用
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3D形象设计
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IP角色动作延展
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IP角色应用延展
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IP角色组合形象
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从品牌化全案升级的合作切入,
再到后续的IP开发战略,
感谢布朗博士对上善的高度认可。
上善希望通过“小布、朗朗”双IP,
为布朗博士品牌升级打出一套漂亮的组合拳。
未来上善也会在「原创IP」上继续深耕。
( 布朗博士IP新形象系列产品及包装设计即将上线,敬请期待。)
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